Cards, Cards, Cards…

Posted on September 12, 2013. Filed under: startups, venture capital, wildcard |

About 2 months ago, I sat down to breakfast with Joel Cutler to discuss our vision for a card based mobile internet. Joel sits on our board. I wouldn’t call him a design thinker and I wouldn’t call him a technical thinker, but I would call him a consumer thinker. He’s invested in Kayak, AirBnb, Warby Parker, Groupme, and a handful of other products that consumers love. The breakfast was sort of a brain dump…and in the late innings of our conversation, he said “who else is thinking this way?…I don’t hear a lot of people talking about cards…are you sure you want to push your stack behind this trend?” I thought for a moment, and admitted that not a lot of people were thinking and talking in our direction. I answered his question: “Google, Twitter, Yandex, John Lilly…that’s kind of it.” Fast forward two months and cards have become a very contemporary topic. The market is wizening up to SOME of the thinking that went into the Wildcard thesis…I’ve started to get emails to the tune of “what should we be doing with cards?” or linking to some article that someone wrote about cards as a trend. Chris Dixon tweets about the potential of cards as a fundamental shift in mobile and it gets retweeted a hundred times with super active conversation and response…buzz builds…I walk into the office at Lerer Ventures and Max Stoller tells me I am “so lucky that the card trend is picking up steam,” as though it was some kind of coincidence that we were building Wildcard 6 months before it entered the spotlight…I smiled at Max and said…yea “super lucky.”

I sent a note to our team late last week, that I fully believe, which is that “this is ours…it’s here for the taking…we have a head start, and it’s ours to lose. We are 10% away from owning this fundamental shift…and our job is to evolve into the dead center of this emergent movement.” Sometimes people ask what I do everyday as CEO of our company…I try to explain what “positioning a company” means and it’s a very hard thing to describe…it’s not vision…that is something separate…it’s more of a fine tuning effort…if you’ve ever tried to put an umbrella through the center of an outdoor table….and aimed it at the female piece in the center of the base…that’s what I’m doing here at Wildcard right now…I’ve got the piece, i know it fits…and i’m just gently hovering it over the target, making sure it’s aligned before I drop the full weight and release my tight grip…It’s not always like this…more often than not, as a CEO you are doing all the other shit…picking the umbrella, deciding if you even want a table on the deck, selecting a color, anticipating the weather, fixing the broken spoke, etc, etc, etc…but we have a real chance of dining in perfect shade right now…and I am so pumped about that. Now of course…the wind is gonna blow, and the seasons are gonna change, and we’ll have to evolve our strategy to maintain a pleasant dining experience, but at current course this is one of the most interesting places you could possibly be working right now…if you want to learn more about cards, come visit our new offices at 197 Grand St. We’re growing…

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One Response to “Cards, Cards, Cards…”

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Great post – positioning always seems to be neglected in “startup literature” with more attention paid to vision. I’m actually heading to NYC from Boston tomorrow late afternoon, I’d love to grab a beer and hear a bit more about Wildcard if you’re free!

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    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at (p.s. i don’t use spell check…deal with it)


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