When I’m Creating…

Posted on May 6, 2013. Filed under: startups, venture capital |

Today I got an email today from a girl I used to date in college.  Interestingly, she knew me when I was a very different person than I am today.  I hadn’t found most of the things that have now become deeply important to me.  I guess you could say I was “unformed.”  Anyway, she sent me a note today and asked me “how’s the new venture going?”  We’ve stayed in touch periodically over the years, and she knows that I now build technology companies.  My response took 3 seconds to write, and as soon as it was on paper, I realized how true it really was.  I said “new venture is going great…fun to be creating again…this is when I’m happiest.”

I’ve never really articulated that before.  There are so many factors that drove me to start another company…frankly not all of them were about optimizing for my happiness…but it is true, that when I am creating, I am happy.  You build a startup to change the world.  You build with a mission in your heart much bigger than “personal happiness”. You build with the interests of your entire team and the entire world in your mind.  So many reasons why doing this makes sense….but it is a wonderful cherry on top…one which I would not require in order to continue down this path…but a cherry none the less, that when I’m creating I’m in my happy place.

I’m not sure what I will do when I get too tired to create like this anymore.  I’d imagine creating children and a family will feed this same need.  But I can’t paint and I can’t play the guitar…so for at least the foreseeable future it seems that creating technology companies with people that I love will be what keeps me smiling.

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One Response to “When I’m Creating…”

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Tired of innovating? It doesn’t happen. Why ? The energy of the mind is limitless . It’s creativity endless. Like the universe, creativity has no bounds.


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    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at Jordan.Cooper@gmail.com (p.s. i don’t use spell check…deal with it)

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