the bizarre social currency behind “hearts” and “likes”

Posted on May 10, 2012. Filed under: Uncategorized |

Why do I “heart” some photos and not others? Why am i sparing? I know it will make the photographer feel good. it subtly strengthens my relationship with them. it doesn’t cost me anything…but why when I scroll through 10 photos on Instagram will i only “give out” one heart? Am I worried about being perceived as “loose” or “easy” with my hearts? Do I think they’ll have less positive impact or perceived value by my graph if I “heart” too much? Does what I heart say something about me to my graph? Do i want the publisher/content creator to appreciate my taste, think of me as discerning, or maybe I just want to have power and be judgmental…and dole out accolades only as I please…only when I feel like a piece of content or a photo is worthy…maybe it’s just about me and holding even the slightest modicum of authority over my friends and acquaintences…I spend my “likes” and my “hearts” like a spend money…only where i see fit, only when I see value…and what I spend it on says something about me and also says something to the recipient of that value…but if i spent money on everything I would be wasteful…and I don’t want to be wasteful with my social accolades…because they will lose their value from every dimension…so no…that awesome puppy you just published to instagram??? i’m not gonna heart it…because I hearted your sunset yesterday…and i’m not that easy

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10 Responses to “the bizarre social currency behind “hearts” and “likes””

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I keep waiting for Klout to exert a social currency exchange.

klout makes me sad in my heart

Amen, but hey the Popchips were a tasty perk

i heart is so 8th grade girly. it bugs me. and i’m a girl. i want the “justrockedmyworld” & “itfuckin’rocks” options. something a little more edgy. something that says a little bit more about how i heart in the world ;O)

that’s what “comments” are for, no?

i’m busy…i’d rather hit a button. but, interesting point to be made…since i do take the time to add comments to things that are really interesting to me :O)

Our distribution of this imaginary social currency really does get to the core of human behavior and psyche. I “heart” this post.

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    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at (p.s. i don’t use spell check…deal with it)


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