the bizarre social currency behind “hearts” and “likes”

Posted on May 10, 2012. Filed under: Uncategorized |

Why do I “heart” some photos and not others? Why am i sparing? I know it will make the photographer feel good. it subtly strengthens my relationship with them. it doesn’t cost me anything…but why when I scroll through 10 photos on Instagram will i only “give out” one heart? Am I worried about being perceived as “loose” or “easy” with my hearts? Do I think they’ll have less positive impact or perceived value by my graph if I “heart” too much? Does what I heart say something about me to my graph? Do i want the publisher/content creator to appreciate my taste, think of me as discerning, or maybe I just want to have power and be judgmental…and dole out accolades only as I please…only when I feel like a piece of content or a photo is worthy…maybe it’s just about me and holding even the slightest modicum of authority over my friends and acquaintences…I spend my “likes” and my “hearts” like a spend money…only where i see fit, only when I see value…and what I spend it on says something about me and also says something to the recipient of that value…but if i spent money on everything I would be wasteful…and I don’t want to be wasteful with my social accolades…because they will lose their value from every dimension…so no…that awesome puppy you just published to instagram??? i’m not gonna heart it…because I hearted your sunset yesterday…and i’m not that easy

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

10 Responses to “the bizarre social currency behind “hearts” and “likes””

RSS Feed for Jordan Cooper's Blog: startups, venture capital, etc… Comments RSS Feed

I keep waiting for Klout to exert a social currency exchange.

klout makes me sad in my heart

Amen, but hey the Popchips were a tasty perk

i heart is so 8th grade girly. it bugs me. and i’m a girl. i want the “justrockedmyworld” & “itfuckin’rocks” options. something a little more edgy. something that says a little bit more about how i heart in the world ;O)

that’s what “comments” are for, no?

i’m busy…i’d rather hit a button. but, interesting point to be made…since i do take the time to add comments to things that are really interesting to me :O)

Our distribution of this imaginary social currency really does get to the core of human behavior and psyche. I “heart” this post.


Where's The Comment Form?

    About

    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at Jordan.Cooper@gmail.com (p.s. i don’t use spell check…deal with it)

    RSS

    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET News.com
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS

    Meta

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10,260 other followers

  • Top Posts

  • Archives

  • Twitter @jordancooper

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: