the bizarre social currency behind “hearts” and “likes”

Posted on May 10, 2012. Filed under: Uncategorized |

Why do I “heart” some photos and not others? Why am i sparing? I know it will make the photographer feel good. it subtly strengthens my relationship with them. it doesn’t cost me anything…but why when I scroll through 10 photos on Instagram will i only “give out” one heart? Am I worried about being perceived as “loose” or “easy” with my hearts? Do I think they’ll have less positive impact or perceived value by my graph if I “heart” too much? Does what I heart say something about me to my graph? Do i want the publisher/content creator to appreciate my taste, think of me as discerning, or maybe I just want to have power and be judgmental…and dole out accolades only as I please…only when I feel like a piece of content or a photo is worthy…maybe it’s just about me and holding even the slightest modicum of authority over my friends and acquaintences…I spend my “likes” and my “hearts” like a spend money…only where i see fit, only when I see value…and what I spend it on says something about me and also says something to the recipient of that value…but if i spent money on everything I would be wasteful…and I don’t want to be wasteful with my social accolades…because they will lose their value from every dimension…so no…that awesome puppy you just published to instagram??? i’m not gonna heart it…because I hearted your sunset yesterday…and i’m not that easy

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

10 Responses to “the bizarre social currency behind “hearts” and “likes””

RSS Feed for Jordan Cooper's Blog: startups, venture capital, etc… Comments RSS Feed

I keep waiting for Klout to exert a social currency exchange.

klout makes me sad in my heart

Amen, but hey the Popchips were a tasty perk

i heart is so 8th grade girly. it bugs me. and i’m a girl. i want the “justrockedmyworld” & “itfuckin’rocks” options. something a little more edgy. something that says a little bit more about how i heart in the world ;O)

that’s what “comments” are for, no?

i’m busy…i’d rather hit a button. but, interesting point to be made…since i do take the time to add comments to things that are really interesting to me :O)

Our distribution of this imaginary social currency really does get to the core of human behavior and psyche. I “heart” this post.

Where's The Comment Form?


    I’m a NYC based investor and entrepreneur. I think there is one metric that can be used to measure the value of a human life and that’s impact. How did you change things? How many people did you touch? How different is the world because you lived in it and how positive was the change that you affected? (p.s. i don’t use spell check…deal with it) You can email me at


    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS


Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: