Victory is When UX Escapes the Walls of an Application

Posted on December 1, 2011. Filed under: startups, venture capital |

Today at dinner i realized that UX in great social applications begins long before a user opens an app.  Users’ thoughts are influenced by the channel in which they plan to share them.  Similarly when a user decides to create a piece of content it is influenced and shaped by the channel in which she plans to share. When I share a piece of content, like a picture, the flow is not capture a picture and then decide where to share it, it’s capture a picture based on where I intend to share it.  Same thing with writing.  I don’t write 2 sentences and then decided if it’s more appropriate for Facebook or Twitter, I write 2 sentences with the intention of pushing into a specific application and my knowledge of the dynamics within that application influence those two sentences.  So I guess I believe that content, weather it be photo, text, or otherwise, is created in the mind before it is captured digitally, and that UX of the application for which it is intended begins at the point of creation (or thought).  I think UX begins in the user’s mind and not on her iPhone.  I’m inspired and in awe of applications that manage to shape my thought creation and that create flows that begin before I ever reach for my phone, let alone open their app.

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One Response to “Victory is When UX Escapes the Walls of an Application”

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This is a good post. What you talk about is in reality how our minds “should” work, in a purposeful way, a thought (or 2 or 3) before action. Acting with purpose, whether it is UX, a tweet or as you say a sentence or two is always much more valuable, and so much less chaotic. There is enough NOISE out here in the world today, let’s reduce the noise and use thought before action in our designs, our writings and our relationships. Good stuff!


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    I’m a NYC based investor and entrepreneur. I think there is one metric that can be used to measure the value of a human life and that’s impact. How did you change things? How many people did you touch? How different is the world because you lived in it and how positive was the change that you affected? (p.s. i don’t use spell check…deal with it) You can email me at Jordan.Cooper@gmail.com

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