Victory is When UX Escapes the Walls of an Application

Posted on December 1, 2011. Filed under: startups, venture capital |

Today at dinner i realized that UX in great social applications begins long before a user opens an app.  Users’ thoughts are influenced by the channel in which they plan to share them.  Similarly when a user decides to create a piece of content it is influenced and shaped by the channel in which she plans to share. When I share a piece of content, like a picture, the flow is not capture a picture and then decide where to share it, it’s capture a picture based on where I intend to share it.  Same thing with writing.  I don’t write 2 sentences and then decided if it’s more appropriate for Facebook or Twitter, I write 2 sentences with the intention of pushing into a specific application and my knowledge of the dynamics within that application influence those two sentences.  So I guess I believe that content, weather it be photo, text, or otherwise, is created in the mind before it is captured digitally, and that UX of the application for which it is intended begins at the point of creation (or thought).  I think UX begins in the user’s mind and not on her iPhone.  I’m inspired and in awe of applications that manage to shape my thought creation and that create flows that begin before I ever reach for my phone, let alone open their app.

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

One Response to “Victory is When UX Escapes the Walls of an Application”

RSS Feed for Jordan Cooper's Blog: startups, venture capital, etc… Comments RSS Feed

This is a good post. What you talk about is in reality how our minds “should” work, in a purposeful way, a thought (or 2 or 3) before action. Acting with purpose, whether it is UX, a tweet or as you say a sentence or two is always much more valuable, and so much less chaotic. There is enough NOISE out here in the world today, let’s reduce the noise and use thought before action in our designs, our writings and our relationships. Good stuff!

Where's The Comment Form?


    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at (p.s. i don’t use spell check…deal with it)


    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS


Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: