An evolution in care and coverage

Posted on August 3, 2021. Filed under: Uncategorized |

Do you buy Apple Care when you get a new phone or computer? I do. Not every e-commerce company has such a great coverage and care program, but when I buy Apple Care I know what I’m getting and it’s worth it. At Pace, we’ve invested in a company called Mulberry that has historically enabled online merchants to offer a similar quality of care to their customers at the time of checkout. The business has grown by 10x since we invested a year ago, due in large part to the quality of the consumer experience they deliver to merchant’s end customers. Until today, Mulberry was only able to offer this care to consumers at select merchants with whom they had partnered and integrated. Today that changes with the launch of MulberryCare. MulberryCare enables you, the consumer, to get 12 months of FREE care and coverage on most everything you buy on the internet. From Amazon to Best Buy, to every Shopify site on the web, with the MulberryCare chrome extension, you can claim a year of totally free coverage on most anything you buy online. I’ve been using the extension for a bit, and the experience is super easy and literally free value on top of my normal online purchases.

Give it a try if you want the equivalent of free Apple Care on whatever you are buying online.

Or watch this video to get more on the vibe/experience.


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    I’m a NYC based investor and entrepreneur. I've started a few companies and a venture capital firm. You can email me at Jordan.Cooper@gmail.com (p.s. i don’t use spell check…deal with it)

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