Most people who start a thing that doesn’t work out, would delete this tab from their blog, and just pretend it didn’t happen. Focus on the accolades and accomplishments, and sweep the failures under the rug. That’s a bullshit approach. I spent 3 hard years trying to build Wildcard into the native browser on your phone. It was a homerun swing that was easier to take after experiencing success with Hyperpublic. We came up short on that vision, pivoted into what become one of Apple’s Best Apps of 2015, but it just wasn’t enough.  I’ve started 3 companies, built 5 products, and invested in literally hundreds of my peers. Failing is a part of being an entrepreneur, and it would be a dishonor to the team at Wildcard, my cofounders, and our investors to delete this tab and pretend it didn’t happen.  So it will remain here, as a reminder and contrast to the highlights that are behind and ahead.


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    I’m a NYC based investor and entrepreneur. I think there is one metric that can be used to measure the value of a human life and that’s impact. How did you change things? How many people did you touch? How different is the world because you lived in it and how positive was the change that you affected? (p.s. i don’t use spell check…deal with it) You can email me at Jordan.Cooper@gmail.com


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